Some of the most successful political campaign buttons are those that leave the reader to connect two pieces of information in order to come to the final conclusion. You see one of those buttons here.
The button could have read, Sarah Palin comes from the village of Wasilla, and she is an idiot. Every village needs a village idiot, and so why don’t we, in 2008, vote to prevent Sarah Palin from going to Washington D.C., so that she will be free to go back home to Wasilla and serve as village idiot there?
The actual motto reads better, I think: Wasilla needs its village idiot. Send Sarah Palin home.
You’re not an idiot. You can connect the dots.
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